I am fan of Kara Swisher and her hard-hitting interviews of tech industry executives. She is whip-smart, quick on her feet, and relentless about truth and accuracy in her reporting. One of the first tech reporters to focus on the impact of technology on society, she has been a technology journalist since the internet's infancy in the 1990's. She knows tech entrepreneurs from Larry Ellison to Elon Musk, plus the venture capitalists that fund tech start-ups.
Swisher's prescience on how technology can be used to manipulate masses (she studied misinformation and propaganda at Duke) informed her journalism from the beginning and she has pushed tech executives (not very successfully) to take ownership for their business's role in the spreading misinformation and to create guard rails for the industry.
In Burn Book, Swisher reflects on her over 30 years of interviewing, socializing, and covering the most influential men and women (there are a few) in Silicon Valley. She doesn't hold back on her opinions of them professionally and personally - hence the book's title. But Swisher loves technology and although she doesn't always love how the industry works, she presents ideas for how to make it work better.
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